In South Sudan, certain cultural and traditional attitudes and practices have a severe impact on women’s well-being and their ability to reach their full potential in life.

But, in Jonglei State, men are joining forces as champions of women’s rights by creating a new network to lead a shift towards positive masculinity, which focuses on expressing positive traits traditionally associated with men while eliminating harmful stereotypes and behaviours that perpetuate gender inequality.

“It is time our communities abandon outdated and unrealistic stereotypes about women.  For instance, instead of using physical strength to harm women, men should use that energy to defend women’s rights when they are violated.”

That was the message from Simon Manyok Deng, Jonglei State Human Rights Advisor, at a forum supported by the United Nations Mission in South Sudan (UNMISS) in Bor to promote gender equality and help prevent violence against women and girls. During the workshop, 60 participants, including local authorities, community leaders, and civil society representatives explored the concept of positive masculinity.

“These discussions have challenged us in the media to actively and deliberately advocate for gender equality by highlighting positive role models and stories of influence. We will also continue to push for the implementation of the 35% affirmative action for women’s representation in the public sphere,” stated Majok Guet Kuol, chairperson of the Union of Journalists in Jonglei.

The forum focused on encouraging men to embrace healthy behaviors and reject harmful traditional masculine norms that perpetuate gender inequality.