According to DatalReportal, as of January 2022, Sudan’s population stood at some 45 million people. The internet penetration rate in the country is 30.9 percent, which translates to about 14 million internet users.

Online media is popular in Sudan as an alternative medium to the restricted traditional media. There are a number of online newspapers like Sudan Tribune and Sudanese Online, but they carry limited music and entertainment content.

Andariya is an online magazine, now a cultural platform, that amplifies stories from the Horn of Africa. It has facilitated tours, mini festivals and cultural events in the capital Khartoum and other cities. It is a bilingual digital platform operating from Sudan, South Sudan and Uganda. Andariya strives to be a pioneering, innovative, multimedia digital platform for contemporary issues and edutainment by creating and curating cultural stories.

Additionally, several artists have their own personal websites and also publish music on digital service providers like ReverbNation and Audiomack. The use of social media and streaming platforms like X (formerly known as Twitter), YouTube, and Facebook is also a popular option for artists who have opted to bypass conventional media channels in Sudan.